Adam Crozier will begin as ITVs new arch senior manager with a intemperate welcome: a crater of uninformed coffee and 620,000 in money and shares. For this, and potentially 11 million some-more over 3 years, he has betrothed to energise the broadcaster, wrestling it in to the internet age.
Mr Crozier has not perceived the acclamation proferred to the authority Archie Norman, whose media astuteness was gushingly described by one researcher as phenomenal. But the City is confident about his ability. Shares in ITV are at a 12-month high.
A surge in promotion spending Apr is foresee to be up twenty per cent on last year could supplement 100 million to the bottom line. Audiences for big sheet events on the flagship ITV1 channel are improved than ever. All great headlines for submissive shareholders.
But new income streams gleaned from the internet or subscription models will take years to develop. ITVs prolongation and report groups massage each alternative up the wrong way. The majority renouned shows are owned by Simon Cowell rather than by ITV.
A vital examination will yield Mr Crozier with a little great element for change, but ITV will sojourn contingent on promotion for the foreseeable future. If the mercantile waves turns opposite them once again, Adam and Archie could be in trouble.
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